About us

When Dr. Rachel Fidino opened New U Women’s Clinic and Aesthetics in 2020, she reflected on her own personal challenge of trying to find quality skin care products. She was driven on finding the finest products available to sell at the clinic. As hard as she tried, she couldn’t find the right product that was natural and could help with acne, hyperpigmentation, and skin elasticity. Combining her passion for science and beauty, she decided to create her hero product, starting with Cranberry Beauty Oil. Dr. Fidino spent months researching cranberries and the oil produced from their seeds.

During her research, she discovered that cranberries carry a lot of enzymes which exfoliate dead skin cells while adding a subtle glow to skin. Cranberry oil is suited for all skin types and has the perfect balance of omega fatty acids 3,6,9, antioxidants, polyphenols, and nourishing vitamins that promote a more youthful appearance. When applied, the oil is weightless, hydrating, anti-Inflammatory, soothing, age-defying, reparative, and clarifying.

Cranberry Beauty Oil is quick absorbing, light on the skin, calms irritation and seals in moisture without clogging pores. It’s great for not only the skin but works well on thinning hair, mending split ends and adding hair shine.